WE GET IT

NO TWO BRANDS ARE THE SAME.

No two products are the same. One size does not fit all. And that's why your plan won't be like other plans. Our approach is bespoke. We build brands; we share ideas; we form relationships.

Stoop Group can pick up at any point in the process and bring brands and products to market, or expand on the work that's been accomplished. We take a hands-on approach to resolving your challenges, using our deep knowledge of the industry, our creativity, and a network of doers.

the good news is THAT, no matter where we begin, growth will happen

STOOP GROUP SERVICES

where are you in the process?

READY TO EXECUTE

YOU KNOW EXACTLY WHAT DIRECTION NEEDS TO BE TAKEN...

We can get to work immediately with the nuts and bolts of what it takes to execute on your goals. We'll launch a product and bring it to market, introduce it to the United States, or initiate a DTC channel with a pop-up or a full store — or all of the above.

still discoverinG

YOU'RE LOOKING FOR DEEP EXPERTISE IN THE IDEATION & DEVELOPMENT PROCESS...

We can analyze where in the market you will actualize the growth you’re envisioning. And when we’re done with that, we’ll activate our strategy and network to realize the pre-defined success. We can do that, too.

STRATEGY

BUSINESS PLANNING

Market Entry

Market Expansion

Distribution Planning

Retail & Pop-Up Development

Organizational Development

Operations & Logistics

Action & Business Planning

IDEATION

DISCOVERY TIME

Brand Refinement

Product Ideation

Product Development

Customer Experience

Marketing Strategies

Advising & Coaching

Commercial Strategies

NETWORK

Experts ready to go

Creatives

Product Developers

Realty & Warehouses

Education Specialists

Financial Teams

Communication Agencies

Staffing Support

STOOP GROUP STORY

Our goal

to bring great brands the success they deserve.

We do this because we love it. We do this because making things happen comes naturally. We do this because our founder, at 8 years old, was biking 20 minutes away from her neighborhood to buy candy to sell it to the local kids at a profit from her stoop. This is the energy that leads this brand activation group today.

our story

Stoop Group is a unique player in the beauty, health, and lifestyle industry in that it is led by Donna DiDonato, whose career has focused on bringing brands to market, increasing market share, and growing revenue for beauty brands everyone now knows and loves. Her ability to synthesize young brands, their ideas, and needs into an actionable strategy is a learned skill from years of working in the beauty industry.

Her formative years were spent at Bobbi Brown Cosmetics before it was a household name and even before makeup application guidance in-store was a “thing”. Her reputation was cemented as General Manager of the Americas for diptyque Paris, where she revived this brand with an aggressive growth strategy that quintupled the business and increased retail stores from 3 to 20 across the United States.

Creating in-store experiences, launching programs, increasing sales by millions, hiring and leading teams of talented individuals, eliminating silos, and building a network akin to a dream team is a part of her DNA.

And now? Donna has created Stoop Group to work the way she loves: by combining proven resources and amazing talent toward a common goal. The Stoop Group brings great brands, and the people behind them, the success they deserve.

“Our true asset is this: we listen, we understand, and most importantly we can be a guide to help you out where you’ll be most successful no matter where you are in the process.”
— DONNA DIDONATO | FOUNDER, STOOP GROUP

Stoop group work

case studies

DR. BARBARA STURM

THE CHALLENGE: With success comes more work. The Dr. Barbara Sturm line of molecular cosmetics is ever expanding and needs to set up a supply chain in the U.S.A.